LEXUS BOLD IS
Bold IS… shaving your head to raise money to conquer children's cancers.
Bold IS… coming up with a compelling way you'd spend $2,500.
Bold IS… creating an Instagram video so your friends can see your shaved head.
Bold IS… signing up for the Lexus Bold IS contest.
WHY BE BOLD?
To celebrate St. Patrick's Day, Lexus is partnering with the St. Baldrick's Foundation to find bold, adventurous people willing to shave their heads to help conquer children's cancers.
The Lexus IS attracts bold drivers. Are you feeling bold? Then sign up, shave your head, share the bold way you'd spend your prize, and submit your Instagram video. If it's one of the 10 best, we'll give you $2,500 to make your wish come true. We are leprechauns with a pot o' gold for you!
Whether you choose to shave your head or not, you can still have the chance to win $1,000 by signing up and voting on the best videos.
St. Baldrick’s Foundation
The St. Baldrick's Foundation is best known for its signature head-shaving events where “shavees ℠” fundraise for childhood cancer research and shave their heads to stand in solidarity with kids with cancer.