Bold IS… climbing Machu Picchu.
Bold IS… donning a superhero costume and delivering toys to a children's hospital.
Bold IS… daring, funny, heartwarming, inspiring, or whatever you want it to be.

Of course, we have Official Rules which you REALLY need to read before you shave your head. But here's the easy version of how to participate in the Bold IS contest:

  1. Fundraise with the St. Baldrick's Foundation: Shave your head at a St. Baldrick’s event near you, or register to do a St. Baldrick’s shave on your own. We encourage you to sign up as a "shavee" with the St. Baldrick's Foundation and raise money for childhood cancer research. You can enter Bold IS without fundraising, but if you're going to shave your head, don't you want to raise money for a great cause?
  2. Or shave your head without fundraising. Simply go to a barber/hair stylist to shave your head (use clippers, not a razor!)
  3. Think long and hard about what compelling way you would spend $2,500 if you win.
  4. Create an awesome 15-second video of yourself in the process of getting your shaved head (or after) and saying “Bold is shaving my head to… (insert that fabulous way you’ll spend $2,500)” and post it on your Instagram account (if you don't have one, you need to create one). Tag it with #LexusBoldIS while you're at it.
  5. Come back to this site, register and provide the URL of your video (all submissions are due by Tuesday, March 18 at 11:59 p.m. PT).
  6. Once it's posted, tell all your friends to view your video on this site and vote for it. If one of them wins $1,000, they'll love you forever.

That's it in a nutshell.

If you've done all these steps and are ready to register, rub your shaved head for luck and click here.